English
Noun
aided awareness
- (Advertising) the percent of respondents who say they saw any advertisements for a specific product or brand in the past 30 days, in w:advertising research|advertising research.
#:Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.
See also
w:advertising|advertising
w:advertising tracking|advertising tracking
w:copy testing|copy testing
w:global marketing|global advertising
unaided awareness
| 